Why do businesses choose to work with X Marketing?

We're ROI driven

We understand that a business needs to see value in its investments and we consider it of fundamental importance that we work with clients to set goals and implement strategies to achieve them.

We've helped a boat builder in Sydney increase online sales by 40% to customers around the globe through an integrated website upgrade, Search Engine Optimisation (SEO), shopping cart and Google Ad words campaign.

We're helping a Top 10 AMP Financial Services business in Melbourne increase their client base through target SEO, website redesign and a direct marketing campaign.

We were also integral in an online recruitment agency in Sydney meeting its 200 members/month target using a combination of blogging, SEO, e-mail Newsletters and Google Ad words campaigns.

We like numbers

Never before has a marketing channel been so metric friendly. We make sure we understand the goals of a project and put systems in place to measure and report outcomes. This gives us an ability to identify areas for improvement and see where greater value can be found. It also allows for our clients to gain a better understanding of how the digital environment fits within their wider marketing mix.

Best practice - Standards compliant to the World Wide Web Consortium

We believe in best practice web design and architecture. To make sure we stay a leader in our industry we adhere to the standards set out by the World Wide Web Consortium (W3C). W3C follows processes that promote the development of high-quality standards based on the consensus of the online community. For more information visit www.w3.org/standards.

Continuous improvement

Working in an ever changing environment we keep our skills relevant by regular staff training and education programs. We make sure the staff that work at X Marketing live and breathe their fields of expertise and encourage them to join associations and communities that expand their knowledge and networks.

We educate you

In an ever changing digital environment many people find it difficult to keep pace with new and evolving technologies. We see it as our job to educate you on trends, opportunities and help clients feel comfortable with using new technology. We speak in plain language, as it's important to us that clients understand why we advise the strategies that we do.

Smooth transitions

We understand the importance of smooth transitions when taking on new projects. When we begin work with new clients we look to develop relationships with the business' IT personnel and other stakeholders to gain an understanding of what systems and IT environment is in place and how we can best fit within it.

Programmed implementation reviews

In starting any new project we look to develop a review process that allows communication and feedback. This allows for processes to be streamlined and implementation issues to be addressed. We also survey our clients annually to gauge their levels of satisfaction with our service delivery and value to make sure we are meeting our benchmarks.

Work within budgets

As a business ourselves, we understand the need for strict adherence to budgets and time frames. We set realistic time and goals using a proven and fair method for calculating project time and costing.

Service cost reductions

Wherever possible we are looking for ways to improve value to our clients. A recent example has been the implementation of Program Evaluation and Review Technique (PERT) to calculate project costing and time lines resulting in more accurate project budgeting and delivery expectations.