Client: BP Australia

Brief: BP Australia’s Wholesale Marketing division asked X Marketing to help them develop a website that allowed BP store owners from around the country to securely login and receive updated marketing information.

Strategy: X Marketing built a Content Management System (CMS) and front end interface that allowed BP staff to add information to the site at any time and for users to create accounts and login from anywhere in the world to receive this information.

Result: A centralised system that drastically improved BP's ability to deliver marketing and operational information throughout their reseller network nationally.