Local Area & Direct Marketing

Direct mail marketing can increase your chances of a positive result by harnessing the strength and immediacy of one-to-one communication. Direct mail has the cut through to help build your brand and deliver profitable, ongoing customer relationships.

Direct mail allows your audience to choose the time they are most receptive to reading your message, which means they're far more likely to engage with it.

X Marketing partner with Andrew McMeekin of Acumen Marketing Communications to deliver targeted, engaging and measureable direct marketing results.

Andrew McMeekin - Acumen Marketing Communications

Andrew has over 25 years experience in marketing and communications in advertising agencies and corporate businesses. His direct mail experience began in the very early days of direct marketing looking after financial institutions and advertising agencies.

He went on to join Clemenger Direct as DM Production Manager where he eventually took on the role of running the Myer Direct Mail order business. Andrew joined ANZ as Head of Marketing Communications where he was responsible for all ANZ advertising above and below the line for Australia and New Zealand. This senior corporate role played a major part in developing and refining many of the general management and leadership skills that have formed such a part of his career since.

Andrew has since started his own company Acumen Marketing Communications that specialises in consulting services and business solutions for marketing and communication issues. Andrew’s recent activity is a diverse mix of structural and process consulting within advertising businesses, marketing project management with corporate clients and education, with a Sessional Lecturing role at RMIT in the Advanced Diploma of Business – Advertising.

Contact X Marketing for creative solutions to your direct mail marketing needs.