Market Research

X Marketing works closely with the expertise of Slater Marketing a strategic marketing research agency boasting highly skilled and experienced researchers. Their approach and technique is to build an in-depth understanding of consumers’ feelings, beliefs, attitudes and behaviour to deliver real consumer and strategic insight.

Their qualitative research services include:

• Focus Groups

• Online Groups

• Affinity Groups

• Depth Interviews

• Ethnographic Research

• Parent – Child Paired Interviews

• Accompanied Shops

• Sensory Qualitative

• B2B

Quantitative research services include:

• Concept Testing

• Insights Validation

• Communication Testing

• Concept & Pack Optimisation

• Volumetrics

• Price Modelling

All quantitative research is powered by BrainJuicer proprietary ‘MindReaderTM’ software that incorporates the award winning ‘FaceTraceTM’ emotional engagement measurement tool.

Slater Marketing is the exclusive licensee in Australia and New Zealand of BrainJuicer PLC the UK based qualitative/quantitative research agency.

Slater Marketing research outcomes go well beyond the simple provision of research results they provide clear strategic insight & direction.

The Slater Marketing Team has extensive industry experience locally and internationally from consumer goods to industrial, manufacturing and retailing. This experience also extends to government, at both Federal and State levels, and the not for profit sector.

Want to get inside the minds of your customers? Contact X Marketing to find out what your target audience really thinks and feels.